Twitter Buys Tweetdeck, Tops UberMedia Bid | Adweek Twitter Buys Tweetdeck, Tops UberMedia Bid | Adweek
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Source Says Twitter Buys Tweetdeck

$40-50 Million Price Tag Beats Out UberMedia
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After two months of back and forth and weeks of speculation, Twitter has finally acquired TweetDeck. TechCrunch is reporting the news of the $40 million to $50 million deal from a reliable source, with an official announcement expected in the coming days.

The final price tag, comprised of cash and Twitter stock, is considerably higher than the $25 million to $30 million reportedly offered by UberMedia for the startup in February. Twitter derailed that almost-signed deal with an unsolicited offer. The company defends its aggressive move by voicing concerns over UberMedia’s large market share of Twitter-related startups.