Sony Has No Plan for PS3 Price Cut

Sony does not plan to announce price cuts to its flagship PlayStation 3 games console at Europe’s biggest video games fair in Leipzig, Germany, next week, a company spokesman said Friday.

“It’s not going to happen. If you’re coming for that you’ll be disappointed,” Sony Computer Entertainment spokesman Nick Caplin said.

In the 12 months ending March 31, Sony sold 9.24 million units, below its initial estimates of 11 million sales.

But in an interview with Reuters on July 16, the company’s video game chief said the firm was on track for the current year’s target of 10 million sales.

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