Social Media Outlay Still Small

NEW YORK Despite the hype surrounding Twitter and Facebook, advertisers for the most part spend little on social media marketing, according to a new report by Forrester Research.
 
Forrester found that 75 percent of marketers have budgeted less than $100,000 for social media efforts over the next year. The firm concluded that social media has not yet entered the marketing mainstream, but is largely relegated to experimental budgets — despite the fact that social media marketing typically costs less than traditional ad programs.
 
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