Social-Commerce Channel Coming to QVC.com

Shopping site takes cues from Pinterest

Cable shopping channel QVC sees itself as inherently social—in the offline sense—because while watching, consumers can discover products they never thought they wanted but end up buying because of the recommendations of others.

This September, the Philadelphia-based media brand will get a lot more social when it adds a social-commerce channel, toGather by QVC, to QVC.com.

It is an idea that borrows plenty from Pinterest. Users can create collections of products on the channel that others on the site can then "heart"—echoing Pinterest's format and peer-approval signal.

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