The rise of social media ad spend should make for some interesting moves in the digital marketing talent ecosystem during the coming months.
We Are Social seems to be getting out ahead of the pack, announcing today that Layla Revis—previously a digital strategy vp at Ogilvy & Mather—is now the social media agency's senior director. Revis was social media lead at Ogilvy for the Government of Mexico, LG Home Electronics and Lincoln, among other clients.
Revis told Adweek she was attracted to the smaller shop's "vibrant, international, creative culture." We Are Social, headquartered in London, has eight offices worldwide, opening a New York space last year—which is where she'll be working.
"It still has a startup feel," Revis said. "People assume going from a small shop to a big shop will be dramatically different. But since Ogilvy and We Are Social are both global agencies, I think there will be similarities in terms of how they approach social campaigns."
Four-year-old We Are Social today also hired Erin Dorr as account director from competitor Dachis Group, where she managed social initiatives for Nestle, U.S. Cellular, HP and Kodak.
Meanwhile, the scramble for scarce social and mobile advertising talent should prove to be an emerging theme among agency developments in 2013.
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David Ogilvy famously said, "We Sell. Or Else." These words sound simple, but are deeply meaningful to us. For over 60 years, Ogilvy & Mather has helped to build some of the most valuable brands in the world, including American Express, BP, IBM, Dove, Nestle, Unilever and Louis Vuitton. We aspire to be recognized as the leader in both creativity and effectiveness. This ambition is called "The Twin Peaks." We place importance on creative awards won for our clients, but we equally value effectiveness awards, and most of all, we value work where the two combine. Ogilvy & Mather Worldwide is a global, multi-discipline communications network, with some 18,000 professionals in 172 cities and six main specialist practices. From some 25 years ago, we set out to create a business that would be not just an advertising agency, but a truly integrated firm that brings together direct marketing, digital, public relations and activation under one roof. We believe in deep integration of our diverse capabilities, but not at the expense of offering the best individual discipline expertise in the market. Each of our disciplines is best-in-class and provides not just integrated execution (which can be superficial) but integrated thinking - at a consulting and strategy level. With over 4,000 specialists in digital, digital is across everything we do at Ogilvy, transforming all the disciplines in which we operate. We have special expertise in the growing practices of social and mobile.
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