So Starbucks Is Really Good at Instagram Videos, Too

Coffee chain headlines the week's top brands

Whether or not Starbucks' actual coffee gets you buzzing, the retailer's marketing efforts always seem like a pretty good wake-up call to the competition.

The Seattle-based brand has shown rare ability with Facebook ads, Tumblr promos and mobile marketing. Now add Instagram videos to the mix.

Starbucks had the best-performing quick-serve restaurant (QSR) clip from Sept. 22 to Sept. 29, inspiring 105,600 likes and comments from followers on the platform. Portland, Ore.-based agency Swift created the 15-second social spot for the brand.

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