Snapchat is officially part of the 10 billion club. Today, Bloomberg reported that 10 billion videos are now viewed each day on the ephemeral photo- and video-sharing app, up from 8 billion per day in February. A Snapchat rep confirmed the stat with Adweek. In addition, 60 percent of the app's daily users crank out their own snaps every day.
The new video-related stat is the latest sign Snapchat is going head-to-head with Facebook to acquire new users while boosting views.
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