Snapchat and Visit Philadelphia Have Geofilters All Over the City for the DNC

Tourism site paid for filters through the week

Snapchat, which four years ago was still known to many as a sexting app, is now going all in on politics. This week, for the Democratic National Convention, it has filters all over Philadelphia.

The company has created a number of geofilters custom-made for the convention, featuring quirky visuals focused on any of a number of hot topics. (Geofilters let users within a specific geographic area add a layer to their photos and videos.)

Some filters are available to all users and some are only visible on snapchat-curated live stories, such as illustrations of Wednesday night's main speakers including Joe Biden, President Obama and vice presidential candidate Tim Kaine.

Visit Philadelphia has designated 20 destinations with special paid geofilters throughout the week.

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