Skype's Message to Facebook and WhatsApp: Millennial Use Growing

Tops 300 million people

Skype is making its case to marketers that it is hip with millennials, that highly coveted youth demographic. Skype now counts more than 300 million users and said it reaches 24 percent of 18-24-year-olds worldwide, according to advertising gm Lovina McMurchy.

“While other companies have seen interactions with younger users decline, Skype has seen positive growth numbers in recent years,” McMurchy said. McMurchy discussed Skype’s millennial focus with Adweek and posted a blog about the subject today.

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