Sirius XM to Launch iPhone App

Sirius XM Radio subscribers will be able to download software on Thursday that lets the satellite radio service’s programing play on Apple’s iPhone.

“Beginning tomorrow, the [iPhone] app will be available,” a customer service representative for the New York-based company said Wednesday.

The iPhone service, which can also be used by iPod Touch Wi-Fi users, will be free for Sirius customers who subscribe to its Internet option. Others will have to pay about $3 month, the representative said.

The move is seen an important way for Sirius to gain and retain subscribers, by providing easier access to its news, talk, music and sports programing through means other than its traditional satellite-based platform.

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