Show-and-Tell Is the Name of the Game for Digital Place-Based Ad Group

CEO Barry Frey targets TV dollars through hands-on experience at industry summit

Compared to other ad-supported media, the digital side of the out-of-home media industry has enjoyed solid revenue growth. According to Miller Kaplan, digital place-based media grew 14.9 percent in the first half of 2013 over the year-ago period. But its main cheerleader organization, the Digital Place-Based Advertising Association, naturally wants to accelerate growth even more by luring video-agnostic planners and buyers to its annual DPAA Summit on Oct. 22 at the New York Hilton, the first conference under the leadership of Barry Frey, who was named president/CEO in May.

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