Should Brands Book a .Sucks or .Porn Domain?

For some, it's a question of creativity, not caution

Could the new .sucks and .porn Web domain options be a public relations nightmare for brands? Should companies buy these new URLs to preempt pranksters? Should they even consider actually using them as legitimate sites?

After CNN.com revealed yesterday that Taylor Swift had purchased TaylorSwift.sucks and TaylorSwift.porn, it became evident that marketers are on the clock when it comes to deciding whether owning those domains is the right move.

Until June 1, certain entities, such as trademarked brands and celebrities, get right-of-first-refusal for many domains.

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