ShortTail Inks Ad Spot Deal With TidalTV
ShortTail Media, a company that helps publishers deliver video ads to text-based portions of their Web sites, has inked a deal with the Web video network/technology firm TidalTV.
As part of that deal, publishers in TidalTV’s network, including 30 newspaper sites owned by The McClatchy Company, have begun selling advertisers ShortTail’s signature D30 ad unit—a video interstitial, which appears as users click between various Web pages.
ShortTail touts the D30 as a way for sites to better monetize text content, which still makes up the majority of publishers’ content—outside of the YouTubes and Hulus of the world.
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