Shopkick Connects Social to the Cash Register

Startup announces partnership with Giant Eagle supermarket

Startup Shopkick has a new partnership that could turn the combination of social networking and shopping into a clear moneymaker for stores.

The company, which says it has more than 2.4 million active users, already allows brands to engage with consumers in partner stores like Target, Best Buy, and Macy's. Users of the Shopkick smartphone app start earning points (which are redeemed for rewards) simply by walking in the door, then they get more points by scanning featured products.

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