Sheryl Sandberg Doubles Down on Facebook's Branding Prowess

Pitch growing to chorus-level

Just in case you’re an Internet marketer who went into a coma in 2007 and just woke up yesterday to hear Facebook taking such a full-throated stance that its digital ads work like TV spots, don’t worry, you’re going to be fine. That was 100 percent real.

Speaking with public television interview star Charlie Rose in front of about 550 marketers today, Facebook’s chief operating officer Sheryl Sandberg doubled down on her company’s position that its social ads drive offline store sales in the traditional branding sense.

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