SheKnows Launches City Guide | Adweek SheKnows Launches City Guide | Adweek
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SheKnows Launches City Guide

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SheKnows has launched SheKnows City Guide, a local content hub aimed at providing moms with entertainment options as well as activities for their children.

The channel features listings in 30 top U.S. markets, including New York, Los Angeles, San Francisco, Dallas, Nashville, Tenn., Chicago and Baltimore.

A big focus of the new guides is health, as each SheKnows local channel will rank the best places to work out -- ranging from gyms to yoga studios and local hiking trails. In addition, the new guides will cover activities for families to share, such as festivals, museums and zoos.

Besides the Web version of SheKnows City Guide, the company is also introducing a companion app for the iPhone.

With the launch, SheKnows, which reaches over 3.6 million unique users (per Quantcast), will be competing directly with similar family-oriented guides such as Nickelodeon’s ParentsConnect.