Second Screen Apps Explode

Social media tries to get viewers to quit surfing and engage with TV

Thanks to a recent spate of TV-focused “second screen” apps, even the sedentary act of sitting around and staring at the tube can feel social and dynamic.

Apps like GetGlue, Miso, Philo, AdaptiveBlue, Loyalize, Watchpoints, Tunerfish, and TV Check-In prompt viewers to “check in” to whatever they’re watching and share the news with friends on Facebook and Twitter. Users can earn rewards (both virtual and real), chat with friends or strangers about the show, vote in polls, rate shows, “like” shows, get recommendations, even shop for related merchandise.

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