Search Goes On
NEW YORK Companies often go back to basics in lean times. That’s a message Google’s new ad leader, Dennis Woodside, plans to convey to marketers.
Woodside, 40, said that despite the fast growth of search advertising over the past seven years, much more can be done to tap into its potential, particularly as the pressure to prove ad effectiveness grows.
“There are still huge opportunities in search,” he said in an interview at Google’s office here. “There are clients still not understanding the scale of the opportunity.”
Google is pushing an expanded definition of search, hoping to make money from YouTube by inserting advertiser videos into the search results page.
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