Screenvision Reaches Deal With Marcus
Cinema rep firm Screenvision announced Monday (March 9) it finalized a deal with Marcus Theatres, luring away the nation’s seventh largest exhibitor from National CineMedia, which formerly repped the theater chain. With Marcus, Screenvision expands its network by 675 screens, 55 of which are in top markets such as Chicago and Minneapolis.
Under the terms of the agreement, Screenvision will have exclusive local, regional and national sales rights to the on-screen pre-show, which airs over Screenvision’s network of more than 15,300 screens.
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