The Human Rights Campaign today became the first political brand to use Twitter's "Buy Now" button, which debuted in September. And the group—which advocates for LGBT rights—teamed up with two social video stars via Snapchat to push its marriage-equality message.
First of all, anyone who has been on Twitter in the last several hours has probably seen the #Scotus hashtag. It's trending nationally as users tweet about today's Supreme Court hearing arguments for and against allowing same-sex marriage across the country.
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