Last Sunday, Web traffic took a 15 percent dive from normal patterns during the afternoon and evening as Americans across the country raided supermarkets, premptively loosened belt buckles and trudged to their respective parties to watch Super Bowl XLVII. Yet while most favored the remote control or Twitter over casual browsing, Vox Media's SB Nation had a banner night, setting an all-time traffic record.
According to internal traffic numbers from Vox, SB Nation and its network of blogs drew 4.5
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