Say Media, a New 'Modern Media Company'

What are Jane Pratt, the celebrated editor of Jane and Sassy, and marketing guru Seth Godin (13 books and counting) doing working for the company that created those video overlay ads that YouTube eventually co-opted?

In fact, Pratt, Godin, the new media professor Clay Shirky and several other respected media authorities have been recruited to help forge a new identity for Say Media—the product of a merger between ad network VideoEgg (which sparred with YouTube back in 2007) and the blog-hosting company Six Apart.

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