San Francisco Tech Scene Opens Its Doors for Innovation Month

John Battelle aims to blow the typical tech conference inside out

It started on two wheels. Federated Media executive chairman John Battelle and MagnaGlobal Intelligence managing partner Brian Monahan were mountain biking together in the spring when Monahan pitched the idea to Battelle.

A board member of San Francisco Bay Area Interactive Group (sfBIG), Monahan and others wanted to put an event highlighting San Francisco’s media, marketing and technology scene. While the marketing industry organization regularly hosted events, Monahan had something bigger in mind—bigger that what the organization likely could pull off alone.

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