Samsung's 'Smart Pause' Feature Could Better Mobile Video Advertising
Futuristic quirk has marketing ramifications, per industry players
Perhaps the most interesting item to come out of Samsung's Galaxy S4 announcement last night—from an advertising perspective, that is—was the so-called smart pause feature for video. Utilizing the phone's facial-recognition software, videos will pause whenever an S4 user looks away from the screen.
Whether it's pre-roll or branded content, the development raises questions of how this will affect digital video ads. For instance, will the feature annoy consumers and create negative brand engagement?
That's a distinct possiblity, said Crid Yu, InMobi's VP and managing director, North America.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in