Rubicon Adds to War Chest
The Rubicon Project is making its move to become the best friend of publishers in the new era of display advertising.
It added another $18 million in financing, bringing its total funding to $60 million. It dipped into some of that war chest to pick up the technology assets of the Fox Audience Network from News Corp. Rubicon isn’t taking the ad sales force. The idea is for Rubicon to build a tech platform that allows publishers to make the most money off their ad inventory at a time when advertisers are outgunning publishers in tech sophistication.
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