Rocket Fuel, a DSP that advertises campaign creation by artificial intelligence and includes inventory on Twitter and Facebook, was priced at $29 a share yesterday before its IPO. Today, the stock opened at $59.95 and climbed to more than $62 before hovering in the mid-fifties for the rest of the day. Is it 1999 again?
No, said president Richard Frankel, adding that the company has been under scrutiny for a while. "The top-buy investors have studied us very carefully," he said.
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