Ringleader, IAC Ad Solutions in Pact
NEW YORK Ringleader Digital, a third-party mobile ad-serving network, has signed an agreement with IAC Advertising Solutions to provide the mobile advertising platform of IAC’s range of consumer brands.
Through the deal, brands such as Citysearch, Evite, Match.com and Ticketmaster can extend their digital advertising initiatives into mobile. For instance, Ringleader’s platform delivers ads by functionality. This means that advertisers purchasing inventory on mobile sites in the IAC/AS network can send their ads to their entire target demographic on any available mobile network.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in