R/GA Hires Nokia Point Man

NEW YORK Ad agency R/GA today said it has hired Integer Group veteran Sean Miller to be lead planner on the Nokia account in North America.

Miller, 36, is known for conducting ethnographic consumer-research studies in the U.S. and abroad for various companies. He will report to Anne Benvenuto, evp, strategic services, and will “help drive the insights and digital strategy for [Nokia] in North America,” according to a statement from R/GA. Miller’s retail promotions knowledge, gleaned from his time at the Integer Group, also aligns with the agency’s growing focus on in-store shopping experiences, according to the shop.

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