The app won’t die. Despite the recent flood of attention to responsive Web design, with its promise to provide users a consistent experience across devices, publishers—even the most progressive—remain committed to stand-alone mobile apps.
Take BuzzFeed. The social news site would seem a likely candidate to shun walled-off apps as mobile Web traffic continues to grow. But that’s not the case.
“Responsive design has a lot of buzz right now, but it’s not a blanket solution that can be applied everywhere,” emailed Chris Johanesen, BuzzFeed’s vp of product.
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