The latest battle in the political hashtag war kicked off at 11:01 A.M. today, when president Obama told reporters, "We've created 4.3 million jobs over the past 27 months—over 800,000 just this year alone; the private sector is doing just fine." It took almost no time at all for Republican National Committee research director Joe Pounder to get the CNN clip online and within minutes, the RNC launched a promoted tweet by RNC chairman Reince Priebus under the hashtag #doingfine.
Use of the #doingfine hashtag exploded right after the speech, as Twitter has become an accelerant to fuel the fire resulting from political missteps. According to the social Web search site, Topsy, by 11:10 A.M—only nine minutes after the word's left the president's mouth—there were 828 mentions of #doingfine, making the RNC's quick strike on the promoted tweet quite savvy.
Like all Twitter battles, the rhetoric is short lived and #doingfine has cooled off some. There does, however, seem to be a missed opportunity here for the RNC in their social advertising. While #doingfine isn't trending nationally, or even in Washington, D.C., anymore, #doingjustfine happens to be trending in the latter In fact, according to Topsy, #doingjustfine had 6370 mentions as of 11:17 A.M., far more than #doingfine. It does not appear that the RNC is promoting tweets on this far more popular hashtag and it would appear they're missing a far greater opportunity to reach an audience. It should be noted that #doingjustfine is not a purely political hashtag as it also features tweets that appear to be directed toward Twitter users' ex-girlfriends. But hey, any press is good press, right?