Yahoo Buying Mobile App Company Flurry [Updated]

Paying 'hundreds of millions'

Yahoo is buying Flurry, a mobile app advertising and data firm, the companies said today. CEO Marissa Mayer's latest acquisition should give Yahoo a bigger presence in mobile advertising, an area in which it has noticeably lagged.

Yahoo watchers have expected the company to make a bigger move into mobile marketing and advertising technology. Flurry supplies user stats to about 170,000 app developers, including Snapchat, Pinterest and the BBC, according to its website.

Yahoo and Flurry both announced the acquisition in blog posts.

Flurry will cost "hundreds of millions of dollars," according to Re/Code, which broke the story on the acquisition.

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