Report: Shoppers Still Hesitant to Buy Via Mobile Devices

Almost everyone has a mobile phone.

Mobile Web usage is spiking, as more and more Americans adopt smartphones like Blackberrys and the iPhone. And retailers are starting to produce no-paper mobile coupons.

But mobile e-commerce remains nascent, as both businesses and consumers have demonstrated a hesitancy to adopt the medium as a shopping vehicle, according to a new report issued by eMarketer.

Privacy and security concerns are a major obstacle both in the minds of consumers and retailer advertisers, says the report.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in