Report: Shoppers Still Hesitant to Buy Via Mobile Devices
Almost everyone has a mobile phone.
Mobile Web usage is spiking, as more and more Americans adopt smartphones like Blackberrys and the iPhone. And retailers are starting to produce no-paper mobile coupons.
But mobile e-commerce remains nascent, as both businesses and consumers have demonstrated a hesitancy to adopt the medium as a shopping vehicle, according to a new report issued by eMarketer.
Privacy and security concerns are a major obstacle both in the minds of consumers and retailer advertisers, says the report.
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