Report: Mobile Video Advertising Set to Take Off
Back in 2005, the measurement firm M: Metrics (now owned by comScore) estimated that just 1 percent of mobile phone users had watched any form of mobile video—around 2 million people. Needless to say, the ad market for mobile video was virtually nonexistent.
Some 60 million or so iPhones later—not to mention millions of Android devices and other smartphones—it’s safe to say that things have changed.
Finally, mobile video advertising is set to take off—though from a decidedly small base.
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