Google Will Introduce Paid Subscriptions This Week | Adweek Google Will Introduce Paid Subscriptions This Week | Adweek
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Report: Google Will Introduce Paid Subscriptions This Week

Continues to up the ante in original content arms race

Google will introduce paid subscriptions for certain YouTube channels this week, CNET reported. A rumored à la carte service would include up to 50 different YouTube channels, with single-channel subscriptions starting at $1.99 per month.

Google has yet to confirm a release date but confirmed it is working on "a subscription platform that could bring even more great content to YouTube."

Google has already spent upwards of $200 million to create and market premium content in order to compete with other video services in an escalating original content arms race. Google is also considering charging for other YouTube items, such as video libraries, live events and lifestyle shows.

Though YouTube—with 1 billion unique visitors per month—makes Google plenty of money, some of its content partners are unhappy with a dearth of ad revenue and revenue sharing. A paid content platform could give Google and its partners another revenue stream.

 

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