Rentrak to Launch Mobile Ratings for Flo TV
Rentrak Corp. has struck a deal to provide mobile TV ratings for Flo TV, a subscription video service that offers full-length simulcast and time-shifted programming from several entertainment brands such as CBS, ESPN, Fox and NBC Universal. The viewership data, proprietary to Flo TV, will be used by the Qualcomm subsidiary to sell advertising and better understand mobile TV viewing patterns.
The deal expands Rentrak’s TV Essentials services, which provides measurement services based on set top box data for several clients, into the mobile platform.
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