The central challenge hardware manufacturers, marketers and publishers face today is making content available where, when and how their end users want to consume it, says eMarketer.
Netbooks, e-readers, gaming devices and ever-smarter smartphones give new meaning to the idea that "You can take it with you." The portability of content from device to device and "technology to-go" represents the future of media consumption.
However, the devices themselves continue to shift, partially in response to the evolving electronics landscape and as a result of changing consumer preferences.
Thanks to ubiquitous wireless broadband networks and a variety of portable Internet access platforms, the solution, increasingly, must be anywhere and anytime.
See also:
"AdweekMedia Forecast 2010: Telecom"
"AdweekMedia Forecast 2010: Digital"
"AdweekMedia Forecast 2010: Media Regulation"
