Reaching Consumers -- Anywhere, Anytime | Adweek Reaching Consumers -- Anywhere, Anytime | Adweek
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Reaching Consumers -- Anywhere, Anytime

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The central challenge hardware manufacturers, marketers and publishers face today is making content available where, when and how their end users want to consume it, says eMarketer.

Netbooks, e-readers, gaming devices and ever-smarter smartphones give new meaning to the idea that "You can take it with you." The portability of content from device to device and "technology to-go" represents the future of media consumption.

However, the devices themselves continue to shift, partially in response to the evolving electronics landscape and as a result of changing consumer preferences.



Thanks to ubiquitous wireless broadband networks and a variety of portable Internet access platforms, the solution, increasingly, must be anywhere and anytime.

See also:

"AdweekMedia Forecast 2010: Telecom"

"AdweekMedia Forecast 2010: Digital"

"AdweekMedia Forecast 2010: Media Regulation"