Q&A: DeRay Mckesson on Twitter Harassment and How Marketers Can Be Better Activists

Mobilizing and organizing online

In August 2014 DeRay Mckesson, activist and co-founder of Campaign Zero, traveled from Minnesota, where he lived, to Ferguson, Mo. He went to bear witness and be a part of the protests taking place following the death of a young, unarmed black man named Michael Brown at the hands of a white police officer, Darren Wilson. There he started using Twitter to document and process what was unfolding. 

Since then, Mckesson has become a central voice in the movement to stop police violence against black lives.

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