Pulpo Media, an agency that services brands such as Kellogg's, Nike, General Mills, Disney, Best Buy and FedEx, has announced a data platform that is designed to better define Hispanics for marketers.
Called the Hispanic Acculturation Model, it combines 2012 U.S. Census stats with countless survey results to analyze where the people in this demo live, how old they were when they immigrated (if they did), where their parents were born, household language and English proficiency.
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