PubMatic Launches New Ad Price Prediction Service
PubMatic a company which helps Web publishers manages their relationships with multiple ad networks, has introduced a new product which promises to increase sites’ ad revenue by predicting which network will provide the best price at a given moment.
The new Ad Price Prediction service has been designed for Web publishers which set aside remnant ad inventory to be sold through several different ad networks at once. PubMatic claims it can now instantly compare prices among those ad networks—using real time pricing data—and then serve an ad via the network that will deliver the best price.
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