Publishers Talk Mobile at Mashable Panel

Time Inc., Condé Nast execs stress data use, ad exchanges

"Mobile" was the key word at Advertising Week’s Mashable Innovators seminar today, where Mashable chief strategy officer Adam Ostrow moderated a panel that included Time Inc. group president and chief revenue officer Paul Caine and Condé Nast digital evp Drew Schutte.

While the panelists conceded that it can be difficult to create a great mobile campaign—Brent Vartan, chief strategy officer at Deutsch NY, questioned whether the medium was even ready for the ideas that agencies are trying to implement—they agreed that investment in mobile is clearly paying off.

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