Publicis Buys Korean I-Shop
BOSTON Publicis Groupe continues to build its digital offering and expand in Asia through the acquisition of Portfolio, an interactive marketing shop in South Korea.
The 10-year-old company — known for Web site development and maintenance, online ad campaigns and search and database marketing — becomes part of Publicis Modem, which has offices throughout Asia. Publicis Modem is the global digital arm of the Publicis Worldwide agency network.
Key clients of the newly acquired firm include Microsoft’s Korean operations, Marriott, Nissan, Estee Lauder, Epson and top local players such as Choongwae Pharmaceutical.
The shop’s founder and CEO, Heewoon Park, remains head of the 70-person agency.
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