Programming Content Helps Set Defy Media Apart From Other Multichannel Networks

At NewFronts, MCN unveils new ad product

While most digital video networks presenting at this year's NewFronts will be explaining to ad buyers over the next two weeks just how different they are from traditional TV, Defy Media went in the opposite direction.

"We actually like comparing ourselves to TV," president Keith Richman said today at New York's SVA Theatre. "We think of ourselves as the prodigy of some weird marriage between television and digital."

That was most apparent when Richman showed off a massive schedule of some 72 different Defy Media programs geared toward millennials and Gen Zers.

Photo: Tim Baysinger

"Even in a world of on-demand programming, we believe there is an element of success that comes with actually programming your content," said Richman.

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