Here’s the problem with all these digital NewFronts: People like Rino Scanzoni don’t know what to do with them. And they’re probably not attending the events anyhow.
Indeed, for all the excitement surrounding digital’s dash for television ad dollars, it’s often forgotten that execs like Scanzoni, GroupM's chief investment officer, still have powerful sway over TV budgets. And he’s having a hard time justifying to clients that they should suddenly pull dollars away from ABC and put them into online video on YouTube or Yahoo.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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