Prepping for the Digital Privacy Bomb
With an ever-increasing amount of data sloshing through the digital ad system, there’s a “privacy bomb” ready to go off, media executives believe.
The consensus at the Monaco Media Forum is that marketers and publishers need to find ways to educate consumers about their data-collection practices. “My aim is to have a public debate on the issue, which is not happening,” said Alain Levy, CEO of digital ad network Weborama.
This will prove to be a difficult task, considering the density of the data ecosystem.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in