PopSugar Announces First Scripted Series

Eight new shows join 11 returning ones

It was a little too pretty in pink at PopSugar's NewFront in New York on Thursday evening. But, in the midst of all the ice cream waffles and umbrellas dripping with churros (seriously), the women's lifestyle company announced eight new original programs—including its first scripted series—and 11 returning series to boost its 50 million live and on-demand video views.

"We wanted to do videos that really contributed to the space," president David Grant told Adweek at the event.

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