Pongr Picks Up Israeli Startup Sightec

Acquisition allows image-recognition company to zero-in on brand images in UCG photos

As more of the Internet’s real estate becomes populated with pictures, companies are racing to develop computer vision technology that can pick out objects in an image and convert them into data to be used for ad targeting, among other possibilities.

One such company, Pongr, has spent the past five years marketing a platform for marketers to solicit photos from people that feature a brand’s product in the frame. Underlying that platform is technology that can process photos and recognize brand photos and index them—even if a logo isn’t immediately recognizable—so that these brands photos can be matched with future photos.

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