Poll: Consumers Find Some Online Ads 'Frustrating'
Just a few years ago, people who had any professional involvement with online ad campaigns were an exotic breed. Now, according to a LinkedIn Research Network/Harris Poll, those who use the Internet as an ad medium outnumber those who use TV or radio. However, as advertising shifts online, consumers don’t necessarily welcome it.
A segment of the polling last month was conducted among people with a professional involvement in the decision-making process about ad campaigns, whether at agencies or client companies.
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