In an era where it has been difficult to get anyone to pay for quality reporting, Politico is finding ways to make some cash.
Eighteen months ago, Politico went out on a limb with the launch of Politico Pro, a hyper-focused subscription service covering the wonky inner workings of politics sectors like energy, technology and healthcare. Today, it is confident its 'Pro' experiment has worked. According to Politico's chief revenue officer, Roy Schwartz, the Arlington, Va.-based
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in