Political Content Web Sites Ride the Surge

NEW YORK The saga of Hillary, Obama, Palin and McCain has been a boon to news and political Web sites, which have seen audience numbers balloon as the 2008 presidential election has unfolded. What happens after America’s favorite obsession is satisfied on Nov. 4?

While a drop-off is expected, many publishers say this period of intense interest has accelerated a shift in the way people receive news and has likely converted many to online-news-junkie status for good.

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