PlayStation 3 Boosts Blu-ray Sales
Sony’s PlayStation 3 video game console continues to be the primary catalyst for sales of Blu-ray Disc movies, according to the Entertainment Merchants Assn.’s 2008 annual report.
The PS3, which features a Blu-ray Disc drive, is expected to drive the high-def packaged media market through 2009. Thereafter, standalone Blu-ray players will proliferate throughout the market in greater numbers, according to the report.
Citing third-party data, the EMA said 87% of PS3 owners regularly watch Blu-ray movies on their systems.
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